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Archaeology International
Architecture_MPS
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Social Computing and Social Media. Communication and Social Communities: 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II
Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media
other
Author(s):
Caroline Marti
,
Karine Berthelot-Guiet
Publication date
(Online):
June 12 2019
Publisher:
Springer International Publishing
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Emirati Journal of Digital Arts AND Media
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Portrait of the King
Louis Marin
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Book Chapter
Publication date (Print):
2019
Publication date (Online):
June 12 2019
Pages
: 417-433
DOI:
10.1007/978-3-030-21905-5_32
SO-VID:
d47e70b8-babe-4bec-a72e-f26086bdf0a7
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Book chapters
pp. 3
Examining Parent Versus Child Reviews of Parental Control Apps on Google Play
pp. 22
Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
pp. 34
Using Social Media to Express Grief While Considering Security Vulnerabilities of Inactive Accounts of the Deceased
pp. 45
Estimating Interpersonal Reactivity Scores Using Gaze Behavior and Dialogue Act During Turn-Changing
pp. 54
Human-Computer Interaction (HCI) Between “Virtual Family” Members: A Bulgarian Case
pp. 68
Gaze from and Toward the Silent Third Participant in a Triadic Conversation
pp. 79
What Health Information Are Consumers Seeking? A Comparison Between Two Types of Online Q&A Sites
pp. 90
Dr. Google, Please Help Me Understand!
pp. 108
Examining Reply Bias and Effectiveness of Online Community for Suicide Prevention: A Case Study of /r/SuicideWatch
pp. 124
Healthier Life and More Fun? Users’ Motivations to Apply Activity Tracking Technology and the Impact of Gamification
pp. 137
The Effects of Online Social Supports on Exercise Behavior
pp. 153
Study Case of an Adaptive Educational Tool Oriented to University Students for an Object Orientation Course
pp. 170
Using a Gamification Tool to Support the Teaching-Learning Process in Computer Science Program
pp. 182
Quality Assurance in Online Education: A Development Process to Design High-Quality Courses
pp. 195
Mentoring College Students via Computer-Supported Tools in a Public University in Mexico
pp. 204
Pistacho: An Interactive System to Support the Development of Phonological Awareness for Blind Children
pp. 217
EduGit: Toward a Platform for Publishing and Adopting Course Content
pp. 227
Enhancing Database Courses Through the EDNA Project: A Preliminary Framework for the Extraction of Diverse Datasets and Analysis
pp. 238
The Gamification Encouraging Access to Information and Academic Interaction
pp. 251
Product Placements by Micro and Macro Influencers on Instagram
pp. 268
Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others
pp. 279
Evaluating the Mckinsey’s Choices Framework: A Chilean Experiment of Online Customers
pp. 291
The Post-advertising Condition. A Socio-Semiotic and Semio-Pragmatic Approach to Algorithmic Capitalism
pp. 303
Do Consumers Dream of Digital Advertising? New Communication Rules in Social Media
pp. 319
Customer Preference and Latent Needs Analysis Using Data of TV Viewing and Web Browsing
pp. 330
When Complaining Is the Advertising: Towards a Collective Efficacy Model to Understand Social Network Complaints
pp. 346
The Cultural Component in Advertising Analysis. A Non-numerical Vision of the Programmatic Advertising
pp. 361
Reciprocal Customer Transfer Analysis at Golf Course Reservation Service and Golf Goods EC Site
pp. 378
Analysis of the Characteristics of Customer Defection on a Hair Salon Considering Individual Differences
pp. 392
Analysis of Characteristics of Golf Course Using User Review at Golf Portal Site
pp. 403
Blockchain Technologies in E-commerce: Social Shopping and Loyalty Program Applications
pp. 417
Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media
pp. 434
Study on the Relationship Between Loyalty Program and Consumer Behavior on EC Site
pp. 444
Digital Marketing Research – How to Effectively Utilize Online Research Methods
pp. 452
On-Line Travel Agencies’ Usability: Evaluator eXperience
pp. 464
Purchase and Its Sign Analysis from Customer Behaviors Using Deep Convolutional Neural Networks
pp. 475
Analysis of the Characteristic Behavior of Loyal Customers on a Golf EC Site
pp. 486
Extraction of Product Features from Customer’s Perspective Using User Review at the Golf EC Site
pp. 495
Searching for Community and Safety: Evaluating Common Information Shared in Online Ex-Vaxxer Communities
pp. 514
Algorithms and Advertising in Consumption Mediations: A Semio-pragmatic Perspective
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