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Serviceorientierung im Unternehmen
other
Editor(s):
Manfred Bruhn
,
Bernd Stauss
Publication date
(Print):
2010
Publisher:
Gabler
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HTWK Leipzig / OA-HVerlag
Author and book information
Book
ISBN (Print):
978-3-8349-1773-7
ISBN (Electronic):
978-3-8349-8577-4
Publication date (Print):
2010
DOI:
10.1007/978-3-8349-8577-4
SO-VID:
d5e3c82f-7494-435c-8b79-ec036b8a6761
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Book chapters
pp. 183
Das Stressoren-Ressourcen-Modell der Dienstleistungsinteraktion – Eine theoretische Betrachtung
pp. 355
Ergeben Serviceorientierung und Brand Behavior ein Branded Service Behavior? – Der Versuch einer Zusammenführung
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