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Beiträge zur betriebswirtschaftlichen Ertragslehre
Die Werbung als Ertragsfaktor
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Strukturwandel der Öffentlichkeit
J. HABERMAS, Jürgen Habermas, J Habermas (1962)
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Grundlagen der Betriebswirtschaftslehre
Erich Gutenberg (1966)