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      Marketing : Grundlagen marktorientierter Unternehmensführung 

      Strategische Marketingplanung

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      Gabler Verlag

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          The Behavioral Consequences of Service Quality

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            Core capabilities and core rigidities: A paradox in managing new product development

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              A Conceptual Model of Service Quality and Its Implications for Future Research

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                Book Chapter
                2012
                : 231-382
                10.1007/978-3-8349-6916-3_3
                db713e05-11e6-4ebb-8f4c-ce902e07491c
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