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Dienstleistungsmarketing
Der Einfluss von Variety-Seeking Behavior auf eine modifizierte Service-Profit Chain
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Most cited references44
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Advances in consumer research
L. Day R., E. Petty R., LL PRICE … (1984)
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Der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität
Annette Giering, A. Giering (2000)