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Journal of Bentham Studies
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Marken erleben im digitalen Zeitalter : Markenerleben messen, managen, maximieren
Markenerleben messen, managen, maximieren
other
Author(s):
Christiane Wenhart
,
Uwe Munzinger
Publication date
(Online):
October 24 2012
Publisher:
Springer Fachmedien Wiesbaden
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Book Chapter
Publication date (Print):
2012
Publication date (Online):
October 24 2012
Pages
: 147-167
DOI:
10.1007/978-3-8349-3732-2_5
SO-VID:
e908a682-5409-4725-80b2-1f60171d2c5b
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Book chapters
pp. 1
Markenerleben im Spannungsfeld der medialen Digitalisierung und multisensorischen Inszenierung
pp. 37
Die Bedeutung der Digitalisierung für die Sphären von Markenführung und Marketing
pp. 99
Das Markenerleben: die neue Leitwährung in der Markenführung
pp. 117
Markenerleben-Management in der Praxis
pp. 147
Markenerleben messen, managen, maximieren
pp. 169
Post-digital – die Zukunft des Markenerlebens!
pp. 171
11 goldene Regeln zum Markenerleben im digitalen Zeitalter
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