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The Importance of Convenience in Consumer Purchasing

Eugene Kelley (1958)

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The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

Richard Holton (1958)

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A New Theory of Consumer Buying Intent

Leonard Groeneveld (1964)

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Publication date (Print): 1969

Pages: 120-146

DOI: 10.1007/978-3-663-02369-2_6

SO-VID: eb3f35ea-0ac3-48e7-b20c-3cf581a5f45a

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Die Bildung von Warentypen (dargestellt an ausgewählten Beispielen)

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Most cited references 5

The Importance of Convenience in Consumer Purchasing

The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

A New Theory of Consumer Buying Intent

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