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International Investment and International Trade in the Product Cycle

Raymond Vernon (1966)

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The Future of the Multinational Enterprise

Peter Buckley, Mark C. Casson (1976)

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Guidelines for Developing International Marketing Strategies

Howard Perlmutter, Yoram (Jerry) Wind, Susan Douglas (1973)

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Publication date (Print): 1995

Pages: 1-28

DOI: 10.1007/978-3-663-01088-3_1

SO-VID: f1499960-8f04-4d15-bce1-9ab35e8b12c6

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Most cited references 61

International Investment and International Trade in the Product Cycle

The Future of the Multinational Enterprise

Guidelines for Developing International Marketing Strategies

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