Home
Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
Contact us
My ScienceOpen
Sign in
Register
Dashboard
Search
Home
Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
Contact us
My ScienceOpen
Sign in
Register
Dashboard
Search
6
views
0
references
Top references
cited by
1
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
5,071
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Cases on Consumer-Centric Marketing Management :
monograph
Editor(s):
Vimi Jham
,
Sandeep Puri
Publication date:
2014
Publisher:
IGI Global
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
MANAGEMENT - Journal of Contemporary Management Issues
Author and book information
Book
ISBN:
9781466643574
ISBN (Electronic):
9781466643581
Publication date:
2014
DOI:
10.4018/978-1-4666-4357-4
SO-VID:
f21fa406-3963-4d11-b7f2-660bce2c4736
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Understanding Consumer Behavior through Mental Accounting
pp. 18
What Went Wrong?
pp. 22
Case Study on Relationship Marketing
pp. 27
A Line in Water
pp. 39
The Realization of Customer Satisfaction with Technology Integrations
pp. 53
Intensive Care
pp. 68
Always Trust the Customer
pp. 95
Consumer Behavior Perspective for Fairness Creams
pp. 107
International Branding at Mirza International
pp. 121
Delhi Bank of India
pp. 127
Facebook
pp. 142
Price Effectiveness in Hotels
pp. 153
Indian Luxury Car Market Changing Lanes
pp. 167
Niche Marketing Strategies for Business Growth
pp. 187
Marketing of Tobacco Products in Australia
pp. 195
Concentra BPO
pp. 200
A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik
pp. 206
Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking
pp. 230
Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?
pp. 241
Tata GoldPlus
pp. 258
When Citi was Found Sleeping
pp. 278
Triumph Charter School Service Provider
pp. 288
Maximizing Employee On-Boarding
Similar content
5,071
INetCEP: In-Network Complex Event Processing for Information-Centric Networking
Authors:
Manisha Luthra
,
Boris Koldehofe
,
Jonas Höchst
…
Temporal variation and identification of a centric diatom, Stephanodiscus spp. During winter-spring blooms in the yeongsan river
Authors:
B. Jeong
,
Y. KIM
,
SW Jung
…
Telomere‐centric genome repatterning determines recurring chromosome number reductions during the evolution of eukaryotes
Authors:
X Wang
,
Z Wang
,
H GUO
…
See all similar
Cited by
1
Happiness and Sadness Recognition System—Preliminary Results with an Intel RealSense 3D Sensor
Authors:
Vinicius Silva
,
Filomena Soares
,
João Esteves
…
See all cited by