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Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
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Grundlagen der Betriebswirtschaftslehre
Die Werbung
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1964
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Managerial Economics
J. DEAN
,
J. Dean
,
Dean J.
(1951)
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Grundlagen und Technik des Vertriebs
W Koch
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W KOCH
(1950)
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Wirtschaftliche Werbelehre
Rudolf Seÿffert
(1952)
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Author and book information
Book Chapter
Publication date (Print):
1964
Pages
: 405-484
DOI:
10.1007/978-3-662-38107-6_9
SO-VID:
f5f263bd-6d48-475f-b24f-19c566591138
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Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 21
Die innerbetriebliche Absatzorganisation
pp. 37
Die Absatzkosten
pp. 46
Die Absatzplanung
pp. 123
Die Absatzmethoden
pp. 178
Die Preispolitik
pp. 372
Die Produktgestaltung
pp. 405
Die Werbung
pp. 484
Die optimale Kombination des absatzpolitischen Instrumentariums
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