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      Grundlagen der Betriebswirtschaftslehre 

      Die Werbung

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      Springer Berlin Heidelberg

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          Managerial Economics

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            Grundlagen und Technik des Vertriebs

            W Koch, W KOCH (1950)
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              Wirtschaftliche Werbelehre

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                Book Chapter
                1964
                : 405-484
                10.1007/978-3-662-38107-6_9
                f5f263bd-6d48-475f-b24f-19c566591138
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