The landscape decision-making system in northwest Wales is insufficiently democratised and the main framings of Eryri (Snowdonia) are grounded in the perception and expectation that it is a sublime, distant and static landscape. Eryri, however, is changing. The landscape of the national park is already being impacted by climate change and the loss of biodiversity. Anticipated future change will also bring the need for further adaptation and transformation in land management. Historic framings of Eryri perpetuate ideologies and ambivalences that have, and could, continue to hamper the much-needed landscape change required to tackle today’s multiple crises. This article explores how past modes of representation, newly specialised industries and government legislation have perpetuated a limited understanding of Eryri. It links the eighteenth-century ‘top-down’, elitist rationalisation of the environment and the legacies of longing to find a ‘truly British’ landscape, with people’s current perceptions and expectations of the landscape. This article begins the journey of exposing the dominant ideologies of landscape, helping to define the underlying problem with the current prevailing framings of the landscape of the national park. It concludes by going beyond defining the problem and proposes an approach to actively reframe Eryri. To do this, it acknowledges the need to empower multiple voices, involving diverse forms of knowledge and incorporating new ways of representation within the landscape decision-making process.