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      Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness

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      Journal of Marketing
      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          October 1986
          October 1986
          : 50
          : 4
          : 174
          Article
          10.2307/1251294
          3353d285-cec3-46a4-b03f-6f6019e2145c
          © 1986
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