Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: October 1986

Publication date (Print): October 1986

Volume: 50

Issue: 4

Page: 174

Article

DOI: 10.2307/1251294

SO-VID: 3353d285-cec3-46a4-b03f-6f6019e2145c

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