In the shoes of a farmer: (re)connecting the public with animal health and welfare in livestock production

Abstract

The UK public is becoming increasingly disconnected from farming, yet shows an interest in how food is produced and how farm animals are raised. This article reflects upon a novel engagement activity aimed at facilitating conversations about farm animal health and welfare in the UK. We focus upon how: (1) the interactive design encouraged participation, and made the activity enjoyable; (2) the content and presentation facilitated non-judgemental conversations; (3) the activity was an opportunity to discuss an important topic; (4) the location and timing allowed the researchers to reach different publics; and (5) the activity enhanced the subsequent research and engagement programme. We conclude by highlighting the value of creative engagement methods for engaging members of the public with food and farming issues.