Persuasion Knowledge in the Marketplace: A Meta‐Analysis

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Statistical power analyses using G*Power 3.1: tests for correlation and regression analyses.

Franz Faul, Edgar Erdfelder, Axel Buchner … (2009)

G*Power is a free power analysis program for a variety of statistical tests. We present extensions and improvements of the version introduced by Faul, Erdfelder, Lang, and Buchner (2007) in the domain of correlation and regression analyses. In the new version, we have added procedures to analyze the power of tests based on (1) single-sample tetrachoric correlations, (2) comparisons of dependent correlations, (3) bivariate linear regression, (4) multiple linear regression based on the random predictor model, (5) logistic regression, and (6) Poisson regression. We describe these new features and provide a brief introduction to their scope and handling.

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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter E. Wright (1994)

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How Many Studies Do You Need?: A Primer on Statistical Power for Meta-Analysis

J. Valentine, H. Rothstein, T. D. Pigott (2010)

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Author and article information

Contributors

Martin Eisend: (View ORCID Profile)

Journal

Title: Journal of Consumer Psychology

Abbreviated Title: J Consum Psychol

Publisher: Wiley

ISSN (Print): 1057-7408

ISSN (Electronic): 1532-7663

Publication date Created: January 2022

Publication date (Electronic): July 02 2021

Publication date (Print): January 2022

Volume: 32

Issue: 1

Pages: 3-22

Affiliations

[1 ]European University Viadrina

Article

DOI: 10.1002/jcpy.1258

SO-VID: 46cafa3a-f6fa-4aba-bc8c-55148ca5858c

License:

http://creativecommons.org/licenses/by-nc/4.0/

http://doi.wiley.com/10.1002/tdm_license_1.1

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