Resumo A autora apresenta uma abordagem do narcisismo e do ideal do eu desde o seu conceito inicial até suas manifestações na cultura contemporânea. Mostra sua trajetória ao longo da obra freudiana e as contribuições de Lacan ao tema. Analisa brevemente a presença do narcisismo e dos ideais do eu nos tempos atuais, mostrando os impactos no sujeito através das tecnologias da informação, do consumismo exagerado, da corrupção política, dos racismos e da intolerância às diferenças sexuais. Termina apontando a importância dos movimentos populares, propiciados pela própria cultura, para o enfrentamento desses conflitos.
Abstract The author presents an approach to narcissism and the ego ideal, from its initial concept to its manifestations in contemporary culture. It shows his trajectory throughout Freud’s work and Lacan’s contributions to the theme. She briefly analyzes the presence of narcissism and self-ideals in current times, showing the impacts on today’s subject, through computer technologies, exaggerated consumerism, political corruption, racism and intolerance of sexual differences. She ends by pointing out the importance of popular movements, fostered by culture itself, in facing these conflicts.
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