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Author(s): Günter Bentele , Mark-Steffen Buchele , Jörg Hoepfner , Tobias Liebert

Publication date (Print): 2003

Publisher: Deutscher Universitätsverlag

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Managing brand equity

D. AAKER, DA Aaker, D Aaker … (1991)

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Building Strong Brands

A. Aaker David, DA Aaker, Aaker DA … (1996)

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Brand Values Related to Industrial Products

Jacqui King, Jon Reast, Paul Michell (2001)

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Publication date (Print): 2003

Pages: 171-208

DOI: 10.1007/978-3-322-99813-2_8

SO-VID: 70232160-a3bf-489d-862b-2a622096276f

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