What moderates the too-much-choice effect?

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Reluctance to vaccinate: Omission bias and ambiguity

Ilana Ritov, Jonathan Baron (1990)

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How Much Choice is Too Much? Contributions to 401(k) Retirement Plans

Sheena Sethi-Iyengar, Gur Huberman, Gur Jiang (2004)

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Forschungsmethoden und Evaluation

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Author and article information

Journal

Journal ID (publisher-id): MAR

Title: Psychology and Marketing

Abbreviated Title: Psychol. Mark.

Publisher: Wiley-Blackwell

ISSN (Print): 07426046

ISSN (Electronic): 15206793

Publication date Created: March 2009

Publication date (Print): March 2009

Volume: 26

Issue: 3

Pages: 229-253

Article

DOI: 10.1002/mar.20271

SO-VID: 75ed5500-e2cc-4095-be2b-17c3859009c6

License:

http://doi.wiley.com/10.1002/tdm_license_1.1

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