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      Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance

      Author(s): , ,
      Publication date Created:
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      Journal: Journal of Advertising
      Publisher: M. E. Sharpe Inc.

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                Author and article information

                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: M. E. Sharpe Inc.
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: October 2006
                Publication date (Print): October 2006
                Volume: 35
                Issue: 3
                Pages: 17-33
                Article
                DOI: 10.2753/JOA0091-3367350302
                SO-VID: 8b875d6e-5d35-4929-9443-14a22d864762
                Copyright © © 2006
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