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Marketing : Grundlagen marktorientierter Unternehmensführung

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Author(s): Heribert Meffert , Christoph Burmann , Manfred Kirchgeorg

Publication date (Print): 2012

Publisher: Gabler Verlag

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ISBN (Print): 978-3-8349-2760-6

ISBN (Electronic): 978-3-8349-6916-3

Publication date (Print): 2012

DOI: 10.1007/978-3-8349-6916-3

SO-VID: a6ec5f0b-8be5-40cf-8a0f-7a519bef10a7

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