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      Service-dominant logic: reactions, reflections and refinements

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      Marketing Theory
      SAGE Publications

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          The Four Service Marketing Myths

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            Services in Society and Academic Thought: An Historical Analysis

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              Marketing as production: The development of a concept

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                Author and article information

                Journal
                Marketing Theory
                Marketing Theory
                SAGE Publications
                1470-5931
                1741-301X
                August 13 2016
                August 13 2016
                : 6
                : 3
                : 281-288
                Article
                10.1177/1470593106066781
                b2282520-03d6-4a59-a7b4-b56851dbe13c
                © 2016
                History

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