The Cult of Macintosh

Tumbat, Gülnur; Belk, Russell W.

doi:10.1080/10253860500160403

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The Cult of Macintosh

Author(s): Russell Belk , Gülnur Tumbat

Publication date Created: August 19 2006

Publication date (Print): August 19 2006

Journal: Consumption Markets & Culture

Publisher: Informa UK Limited

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Most cited references 9

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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier (1998)

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Brand Community

Albert Muniz, Thomas O'Guinn (2001)

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Subcultures of Consumption: An Ethnography of the New Bikers

John W. Schouten, James H. McAlexander (1995)

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Author and article information

Journal

Title: Consumption Markets & Culture

Abbreviated Title: Consumption Markets & Culture

Publisher: Informa UK Limited

ISSN (Print): 1025-3866

ISSN (Electronic): 1477-223X

Publication date Created: August 19 2006

Publication date (Print): August 19 2006

Volume: 8

Issue: 3

Pages: 205-217

Article

DOI: 10.1080/10253860500160403

SO-VID: bbb36036-d610-42f7-98a8-15429d6a883a

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