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      Country-of-origin marketing: A list of typical strategies with examples

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      Journal: Journal of Brand Management
      Publisher: Springer Nature

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          Country-of-Origin Effects on Product Evaluations

          Warren Bilkey, Erik Nes (1982)
          Article 0 comments Cited 210 times – based on 0 reviews     Review now
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            A Meta-Analysis of Country-of-Origin Effects

            Alain J. P. Jolibert, Robert Peterson (1995)
            Article 0 comments Cited 115 times – based on 0 reviews     Review now
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              Foreign Branding and Its Effects on Product Perceptions and Attitudes

              Laurette Dubé, France Leclerc, Bernd H Schmitt (1994)
              Article 0 comments Cited 82 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Brand Management
                Abbreviated Title: J Brand Manag
                Publisher: Springer Nature
                ISSN (Print): 1350-231X
                ISSN (Electronic): 1479-1803
                Publication date Created: January 2014
                Publication date (Electronic): November 15 2013
                Publication date (Print): January 2014
                Volume: 21
                Issue: 1
                Pages: 81-93
                Article
                DOI: 10.1057/bm.2013.24
                SO-VID: bdd3063c-3cad-4437-afb6-67175d4228f7
                Copyright © © 2014
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                http://www.springer.com/tdm

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