Price-Based Global Market Segmentation for Services

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Most cited references 61

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Author and article information

Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: July 2003

Publication date (Print): July 2003

Volume: 67

Issue: 3

Pages: 108-128

Article

DOI: 10.1509/jmkg.67.3.108.18655

SO-VID: be53c22a-afba-4925-9855-bdeceb75a401

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