The “Tweet Politics” of President Trump

Abstract

This study explores how U.S. President Donald Trump employs Twitter as a strategic instrument of power politics to disseminate his right-wing populist discourse. Applying the discourse-historical approach to critical discourse analysis, this article analyzes the meaning and function of Trump’s discursive strategies on Twitter. The data consists of over 200 tweets collected from his personal account between his inauguration on January 20, 2017 and his first address to Congress on February 28, 2017. The findings show how Trump uses an informal, direct, and provoking communication style to construct and reinforce the concept of a homogeneous people and a homeland threatened by the dangerous other. Moreover, Trump employs positive self-presentation and negative other-presentation to further his agenda via social media. This study demonstrates how his top-down use of Twitter may lead to the normalization of right-wing populist discourses, and thus aims to contribute to the understanding of right-wing populist discourse online.