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      An integrative transformative service framework to improve engagement in a social service ecosystem: the case of He Waka Tapu

      , , , , ,
      Journal of Services Marketing
      Emerald

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          Abstract

          Purpose

          This study aims to understand the engagement between an indigenous social service provider and marginalised clients deemed “hard-to-reach” to gain an insight into how to improve the client’s engagement and well-being through transformative value co-creation.

          Design/methodology/approach

          The exploratory study’s findings draw on primary data employing a qualitative research approach through document analysis and in-depth interviews with clients, social workers and stakeholders of the focal social service provider in New Zealand.

          Findings

          The findings indicate that there are inhibitors and enablers of value or well-being co-creation. The lack of client resources and a mismatch between client and social worker are primary barriers. Other actors as well as cultural practices are identified as enablers of well-being improvement.

          Research limitations/implications

          This research reports on a single social service provider and its clients. These findings may not be readily transferrable to other contexts.

          Practical implications

          Findings indicate that social service providers require a heightened awareness of the inhibitors and enablers of social service co-creation.

          Social implications

          Both the integrative framework and the findings provide a sound critique of the prevailing policy discourse surrounding the stigmatisation of members of society deemed “hard-to-reach” and the usefulness of such an approach when aiming at resolving social issues.

          Originality/value

          This is the first exploratory study that reports on the engagement between a social service provider and its clients in a dedicated Māori (indigenous) context by employing an integrative research approach combining transformative service research, activity theory and engagement theory.

          Related collections

          Most cited references89

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          • Abstract: found
          • Article: not found

          On happiness and human potentials: a review of research on hedonic and eudaimonic well-being.

          Well-being is a complex construct that concerns optimal experience and functioning. Current research on well-being has been derived from two general perspectives: the hedonic approach, which focuses on happiness and defines well-being in terms of pleasure attainment and pain avoidance; and the eudaimonic approach, which focuses on meaning and self-realization and defines well-being in terms of the degree to which a person is fully functioning. These two views have given rise to different research foci and a body of knowledge that is in some areas divergent and in others complementary. New methodological developments concerning multilevel modeling and construct comparisons are also allowing researchers to formulate new questions for the field. This review considers research from both perspectives concerning the nature of well-being, its antecedents, and its stability across time and culture.
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            • Article: not found

            Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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              Co-creation experiences: The next practice in value creation

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                Author and article information

                Journal
                Journal of Services Marketing
                JSM
                Emerald
                0887-6045
                July 10 2017
                July 10 2017
                : 31
                : 4/5
                : 423-437
                Article
                10.1108/JSM-06-2016-0222
                c8d71158-5567-404f-b6a8-1a708113d109
                © 2017

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