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      The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda

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      Journal of International Business Studies
      Springer Nature

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            The Company and the Product: Corporate Associations and Consumer Product Responses

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                Author and article information

                Journal
                Journal of International Business Studies
                J Int Bus Stud
                Springer Nature
                0047-2506
                1478-6990
                November 2004
                November 2004
                : 35
                : 6
                : 463-483
                Article
                10.1057/palgrave.jibs.8400112
                cbf146a8-c6be-46ab-8f10-8799f32795a9
                © 2004

                http://www.springer.com/tdm

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