”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously

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The Commitment-Trust Theory of Relationship Marketing

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Author and article information

Journal

Title: Industrial Marketing Management

Abbreviated Title: Industrial Marketing Management

Publisher: Elsevier BV

ISSN (Print): 00198501

Publication date Created: September 2000

Publication date (Print): September 2000

Volume: 29

Issue: 5

Pages: 411-426

Article

DOI: 10.1016/S0019-8501(99)00067-X

SO-VID: f5f74a33-09a9-46a1-82b5-d89308c713b0

License:

http://www.elsevier.com/tdm/userlicense/1.0/

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