National Contextual Influences on Mediatization: The Comparison of Science Decision Makers in Estonia and Germany

Abstract

The study investigates adaptations of organizations in the field of science to the requirements of mass media. Based on the current research, we assume that mediatization is advanced by the need of individual and collective actors for public attention and that this need varies depending on national structural factors. We compared Estonia and Germany where the science and media systems differ in their size and structure but have a similarly competitive funding environment. Our results demonstrate variability considering the intensity of reported implementations of media-related structural adaptations within organizations. These differences can be linked to country-specific structural factors.