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      Adopting consumer time: potential issues for higher education

      research-article
      London Review of Education
      IOE Press
      CONSUMERISM, HIGHER EDUCATION, MARKETING, TIME, HEIDEGGER
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            Abstract

            Time and temporality have received little attention in the consumerism, marketing or, until recently, higher education literature. This paper attempts to compare the notions of timing implicit in education as paideia (transitional personal growth) with that implicit in consumerism and the marketing practices which foster it. This investigation uses Heidegger's three notions of being and their corresponding concepts of time to understand the phenomena of education and consumerism. It suggests that the consumerist notion of time can changes what higher education might be through how individuals understand their being. In my conceptual discussion I challenge higher education to resist its being temporalized by consumerism.

            Content

            Author and article information

            Journal
            10430
            London Review of Education
            IOE Press
            1474-8460
            01 July 2009
            : 7
            : 2
            : 113-124
            Article
            1474-8460(20090701)7:2L.113;1- s2.phd /ioep/clre/2009/00000007/00000002/art00002
            10.1080/14748460902990369
            53ee53df-4e80-4dad-b990-caea66e6ff8c
            Copyright @ 2009
            History
            Categories
            Articles

            Education,Assessment, Evaluation & Research methods,Educational research & Statistics,General education
            TIME,CONSUMERISM,HEIDEGGER,MARKETING,HIGHER EDUCATION

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