Government-funded Development Education and Awareness-Raising (DEAR) programmes are under pressure to show results in many European countries, for a variety of reasons. But how can results be measured in cases where funding was originally given in an era before the current results-based language was in vogue or in use in this field of work? In this article, Arnfinn Nygaard, director of the RORG network in Norway, addresses this anomaly. He presents an experiment in 'retrospective baseline analysis' in a results-based mode, in an effort to find answers to this key question. He does so from the perspective of an engaged actor in the movement for improved DEAR in Norway and Europe.