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      Can the research impact of broadcast programming be determined?

      research-article
      , ,
      Research for All
      UCL IOE Press
      IMPACT EVALUATION, QUESTIONNAIRE, ORAL HEALTH, MASS MEDIA, TV
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            Abstract

            The study used a pragmatic mixed methods approach to evaluate the change in knowledge and habits of viewers of research broadcast during two factual TV entertainment programmes to see if it was possible to measure the impact of watching. It was possible to demonstrate some changes in knowledge, though this is likely to be transient, and while potential changes in behaviour were reported, they are difficult to verify. Limitations of the approaches are discussed. Complexity of the participants' lifestyles and social interactions will additionally influence outcomes.

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            Author and article information

            Journal
            72010652
            Research for All
            UCL IOE Press
            2399-8121
            25 January 2018
            : 2
            : 1
            : 122-130
            Article
            2399-8121(20180125)2:1L.122;1- s11.phd /ioep/rfa/2018/00000002/00000001/art00011
            10.18546/RFA.02.1.11
            0f48eeb9-d07d-496e-82de-8dc33d32d3fa
            Product
            Categories
            GENERAL ARTICLES

            Assessment, Evaluation & Research methods,Education & Public policy,Educational research & Statistics
            TV,IMPACT EVALUATION,QUESTIONNAIRE,ORAL HEALTH,MASS MEDIA

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