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      Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen 

      Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive

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      Springer Fachmedien Wiesbaden

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          A resource-based view of the firm

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            Users of the world, unite! The challenges and opportunities of Social Media

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              Evolving to a New Dominant Logic for Marketing

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                Book Chapter
                2016
                November 28 2015
                : 189-354
                10.1007/978-3-658-05054-2_11
                d4e38059-3a29-4463-aba4-ad765c079aa2
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