Massenkommunikation und politischer Prozeß

Television journalism can produce significant changes in opinions about basic American institutions and may also foster political malaise. Laboratory investigation revealed that the CBS documentary, “The Selling of the Pentagon,” convinced viewers that the military participated more in national politics and misled the public more about Vietnam than these viewers had previously believed. The program also caused a significant decrease in political efficacy among all our groups. This finding led to correlational research to determine if exposure to television news is also associated with lower levels of efficacy.

This study combines survey data from the 1974 American National Election Study with the front-page content of 94 newspapers in an investigation of the relationship between the degree of negative political criticism found in newspapers and their readers' feelings of trust in government and a sense of their own political effectiveness. Although newspaper reporting was primarily neutral or positive, readers of highly critical papers were more distrustful of government; but the impact of criticism on the more stable attitude of political efficacy was modest. Level of exposure to national news interacted with critical news content primarily to affect feelings of trust, and not efficacy.