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The personalised marketplace: beyond the 4Ps

Ronald Goldsmith (1999)

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Using the 7Ps as a generic marketing mix

Mohammed Rafiq, Pervaiz Ahmed (1995)

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Marketing : Grundlagen marktorientierter Unternehmensführung

Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg (2012)

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Publication date (Print): 2019

Publication date (Online): November 28 2018

Pages: 225-237

DOI: 10.1007/978-3-658-23969-5_11

SO-VID: f9fc1d3d-9d35-4267-ad7d-fb14fb14e922

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Verhandlungen im Dienstleistungssektor

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Most cited references 7

The personalised marketplace: beyond the 4Ps

Using the 7Ps as a generic marketing mix

Marketing : Grundlagen marktorientierter Unternehmensführung

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