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Lead Users: A Source of Novel Product Concepts

Eric von Hippel (1986)

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A transaction costs theory of equity joint ventures

Jean-François Hennart (1988)

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Communication and Control Processes in the Delivery of Service Quality

Valarie A. Zeithaml, A Parasuraman, Leonard Berry (1988)

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Publication date (Print): 1998

Pages: 3-31

DOI: 10.1007/978-3-642-58868-6_1

SO-VID: eb77a1da-4f36-4833-a84d-b7775621b878

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Marktsegmentierung
Authors: Michael Kleinaltenkamp

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Prozeßmanagement im Technischen Vertrieb

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Most cited references 46

Lead Users: A Source of Novel Product Concepts

A transaction costs theory of equity joint ventures

Communication and Control Processes in the Delivery of Service Quality

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