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      Strategisches Business-to-Business-Marketing 

      Marktsegmentierung

      other
      Springer Berlin Heidelberg

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          Customer-Oriented Approaches to Identifying Product-Markets

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            A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

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              Industrial market segmentation

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                Author and book information

                Book Chapter
                2002
                : 191-234
                10.1007/978-3-642-56084-2_3
                2f593207-7199-4006-9b92-c58773accb62
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