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Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
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Strategisches Business-to-Business-Marketing
Marktsegmentierung
other
Author(s):
Michael Kleinaltenkamp
Publication date
(Print):
2002
Publisher:
Springer Berlin Heidelberg
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Customer-Oriented Approaches to Identifying Product-Markets
Rajendra Srivastava
,
George S. Day
,
Allan Shocker
(1980)
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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Wayne DeSarbo
,
Kristiaan Helsen
,
Kamel Jedidi
(1993)
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Industrial market segmentation
Richard Cardozo
,
Yoram P. Wind
(1974)
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Author and book information
Book Chapter
Publication date (Print):
2002
Pages
: 191-234
DOI:
10.1007/978-3-642-56084-2_3
SO-VID:
2f593207-7199-4006-9b92-c58773accb62
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Book chapters
pp. 1
Unternehmensstrategie
pp. 57
Wettbewerbsstrategie
pp. 191
Marktsegmentierung
pp. 235
Marketingstrategie
pp. 283
Mehrstufiges Marketing
pp. 320
Internationales Business-to-Business-Marketing
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