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Archaeology International
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Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle
Gegenstand und Besonderheiten des Dienstleistungsmarketing
other
Author(s):
Manfred Bruhn
,
Heribert Meffert
Publication date
(Online):
April 19 2012
Publisher:
Gabler Verlag
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There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
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HTWK Leipzig / OA-HVerlag
Author and book information
Book Chapter
Publication date (Print):
2012
Publication date (Online):
April 19 2012
Pages
: 1-63
DOI:
10.1007/978-3-8349-3661-5_1
SO-VID:
0909ef5c-bbca-49a8-b90f-9452c0d341a2
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 65
Grundlagen des Dienstleistungsmarketing
pp. 107
Informationsgrundlagen des Dienstleistungsmarketing
pp. 161
Strategisches Dienstleistungsmarketing
pp. 273
Qualitätsmanagement im Dienstleistungsmarketing
pp. 411
Operatives Dienstleistungsmarketing
pp. 683
Implementierung des Dienstleistungsmarketing
pp. 721
Controlling im Dienstleistungsmarketing
pp. 803
Internationales Dienstleistungsmarketing
pp. 861
Entwicklungstendenzen des Dienstleistungsmarketing
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Authors:
D Danckwortt
Dienstleistungsmarketing - Eine Bestandsaufnahme; Frankfurt am Main et al.
Authors:
M. Kleinaltenkamp
Besonderheiten des Controlling im Dienstleistungsmarketing
Authors:
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,
K Hadwich
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