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Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan (1978)

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Simultaneous conjoint measurement: A new type of fundamental measurement

R.Duncan Luce, John W. Tukey (1964)

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Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan (2018)

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Publication date (Print): 1999

Pages: 197-206

DOI: 10.1007/978-3-662-12433-8_19

SO-VID: 30a15193-0903-4142-a3a3-5bf0d0734f0a

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Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
Authors: Daniel Baier, Wolfgang Gaul

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Methoden der Conjointanalyse in der Marktforschungs- und Marketingpraxis

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Kindheit, Jugend und Entwicklung

Most cited references 12

Conjoint Analysis in Consumer Research: Issues and Outlook

Simultaneous conjoint measurement: A new type of fundamental measurement

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

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