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Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
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Marketing
Analyse der Verhaltenselemente als Ausgangspunkt
other
Author(s):
Heribert Meffert
Publication date
(Print):
1977
Publisher:
Gabler Verlag
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Kindheit, Jugend und Entwicklung
Author and book information
Book Chapter
Publication date (Print):
1977
Pages
: 103-107
DOI:
10.1007/978-3-322-87921-9_5
SO-VID:
95729846-0180-4ed9-9755-be39fd76f056
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Book chapters
pp. 27
Absatzpolitik als Bestandteil der Unternehmenspolitik
pp. 33
Marketing als entscheidungs- und systemorientierte Absatzpolitik
pp. 39
Marketingsysteme
pp. 64
Marketingentscheidungen
pp. 103
Analyse der Verhaltenselemente als Ausgangspunkt
pp. 108
Käuferverhalten
pp. 147
Marketingforschung
pp. 186
Methoden der Markt- und Absatzprognose
pp. 213
Marktsegmentierung
pp. 230
Kontrahierungspolitische Entscheidungen
pp. 331
Produkt- und sortimentspolitische Entscheidungen
pp. 389
Distributionspolitische Entscheidungen
pp. 412
Kommunikationspolitische Entscheidungen
pp. 473
Elemente der Koordination im Marketing
pp. 476
Planung des Marketingmix
pp. 508
Marketingorganisation
pp. 525
Marketingkontrolle
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