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      Grundlagen des CRM 

      CRM — Grundlagen, Ziele und Konzepte

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          On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

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            Kundennähe von Industriegüterunternehmen

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              Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung

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                Book Chapter
                : 15-44
                10.1007/978-3-8349-9080-8_1
                01f41818-eded-45c5-b431-1b412d7f4bf5
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