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Prozessmanagement im vertikalen Marketing
ECR und die Enabling Technologies — EAN-Standards in Kommunikation und Logistik
other
Author(s):
Günter Wagener
Publication date
(Print):
2000
Publisher:
Springer Berlin Heidelberg
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Hogrefe Psychology
Author and book information
Book Chapter
Publication date (Print):
2000
Pages
: 209-218
DOI:
10.1007/978-3-642-57271-5_8
SO-VID:
057edcf3-93c6-49d6-aea3-3f165efa668f
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Book chapters
pp. 3
Das Beziehungsgeflecht zwischen vertikalem Marketing und der kundenorientierten Neugestaltung von Wertschöpfungsketten
pp. 34
Die Implementierung des Total Quality Management in ECR-Kooperationen
pp. 54
Die Situation in der deutschen Lebensmittelbranche als Initialbranche für wertschöpfungsprozeßverändernde ECR-Kooperationen
pp. 80
Die Ausgestaltung des ECR-Konzeptes als wertschöpfungskettenverändernde Kooperation in der Lebensmitteldistribution
pp. 151
Trends im Konsumentenverhalten — Implikationen für Efficient Consumer Response
pp. 159
Category Management aus Sicht der Lieferanten des Lebensmitteleinzelhandels — Grundlagen und ausgewählte Ergebnisse einer empirischen Studie
pp. 193
ECR — eine gemeinsame Aufgabe von Hersteller und Handel
pp. 209
ECR und die Enabling Technologies — EAN-Standards in Kommunikation und Logistik
pp. 219
Category Management: Vom verbraucherorientierten Ansatz zum Equity Management
pp. 241
Efficient Consumer Response (ECR) — ein neuer Weg in der Kooperation zwischen Industrie und Handel
pp. 261
ECR — Positive Erfahrungen dargestellt am Beispiel der REWE AG
pp. 275
Efficient Consumer Response bei Albert Heijn — The State of the Art
pp. 285
Category Management aus der Perspektive eines Marktforschungsinstitutes
pp. 299
Dienstleistungen eines Marktforschungsinstituts im Rahmen einer Category-Management-Kooperation zwischen Hersteller und Händler
pp. 311
Trading Information Exchange — Creating the Intelligent Supply Chain sm
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