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The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman (1982)

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Experiential Marketing

Bernd Schmitt (1999)

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Measuring perceptions of brand luxury

Franck Vigneron, Lester W. Johnson (2004)

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Publication date (Print): 2017

Publication date (Online): September 07 2017

Pages: 43-57

DOI: 10.1007/978-3-319-51127-6_3

SO-VID: 15c4b5ce-f5a3-4359-b018-60febff4bb8d

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Luxury Brand Marketing – The Experience Is Everything!

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Most cited references 24

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Experiential Marketing

Measuring perceptions of brand luxury

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