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ISBN (Print): 978-3-319-51126-9

ISBN (Electronic): 978-3-319-51127-6

Publication date (Print): 2017

DOI: 10.1007/978-3-319-51127-6

SO-VID: f83e7baf-d17b-4a19-be7f-a3b5fc1ffe23

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Cited by 4

Marketing Sustainable Fashion: Trends and Future Directions
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Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication
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Black consumers perceptions towards luxury brands in South Africa
Authors: khathutshelo Makhitha

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Advances in Luxury Brand Management

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