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The Effect of a Market Orientation on Business Profitability

John Narver, Stanley F. Slater (1990)

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Market Orientation: Antecedents and Consequences

Ajay K. Kohli, Bernard Jaworski (1993)

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Broadening the Concept of Marketing

Philip Kotler, Sidney J. Levy (1969)

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Publication date (Print): 2012

Pages: 873-915

DOI: 10.1007/978-3-8349-6916-3_7

SO-VID: 246e500f-b400-4a45-80b1-836203e46b1c

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Zukunftsperspektiven des Marketing

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Most cited references 60

The Effect of a Market Orientation on Business Profitability

Market Orientation: Antecedents and Consequences

Broadening the Concept of Marketing

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