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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Informationsgrundlagen des Dienstleistungsmarketing

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      Springer Fachmedien Wiesbaden

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          Generalized expectancies for internal versus external control of reinforcement.

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            The Commitment-Trust Theory of Relationship Marketing

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              Customer Loyalty: Toward an Integrated Conceptual Framework

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                Book Chapter
                2015
                May 14 2015
                : 93-128
                10.1007/978-3-658-05046-7_3
                2d173cfd-f0ed-4ce7-ba97-81729b62d804
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