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Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
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Journal of Bentham Studies
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Research for All
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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Informationsgrundlagen des Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
,
Karsten Hadwich
Publication date
(Online):
May 14 2015
Publisher:
Springer Fachmedien Wiesbaden
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Generalized expectancies for internal versus external control of reinforcement.
Julian B. Rotter
(1966)
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan
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Shelby D. Hunt
(2018)
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Customer Loyalty: Toward an Integrated Conceptual Framework
A. S. Dick
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K Basu
(1994)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
May 14 2015
Pages
: 93-128
DOI:
10.1007/978-3-658-05046-7_3
SO-VID:
2d173cfd-f0ed-4ce7-ba97-81729b62d804
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 43
Konzepte und theoretische Grundlagen des Dienstleistungsmarketing
pp. 93
Informationsgrundlagen des Dienstleistungsmarketing
pp. 129
Strategisches Dienstleistungsmarketing
pp. 199
Qualitätsmanagement im Dienstleistungsbereich
pp. 267
Operatives Dienstleistungsmarketing
pp. 443
Implementierung des Dienstleistungsmarketing
pp. 471
Controlling im Dienstleistungsmarketing
pp. 501
Internationales Dienstleistungsmarketing
pp. 527
Entwicklungstendenzen des Dienstleistungsmarketing
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Besonderheiten des Controlling im Dienstleistungsmarketing
Authors:
M. Bruhn
,
K Hadwich
Gegenstand und Besonderheiten des Dienstleistungsmarketing
Authors:
Manfred Bruhn
,
Heribert Meffert
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