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Strategisches Business-to-Business-Marketing
other
Editor(s):
Michael Kleinaltenkamp
,
Wulff Plinke
Publication date
(Print):
2002
Publisher:
Springer Berlin Heidelberg
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Business Model Innovation in engineering
Author and book information
Book
ISBN (Print):
978-3-642-62895-5
ISBN (Electronic):
978-3-642-56084-2
Publication date (Print):
2002
DOI:
10.1007/978-3-642-56084-2
SO-VID:
c6795662-8723-4391-8051-17ca1e3a8567
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Book chapters
pp. 1
Unternehmensstrategie
pp. 57
Wettbewerbsstrategie
pp. 191
Marktsegmentierung
pp. 235
Marketingstrategie
pp. 283
Mehrstufiges Marketing
pp. 320
Internationales Business-to-Business-Marketing
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