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Theorien der Public Relations
Funktionale, soziale und expressive Reputation – Grundzüge einer Reputationstheorie
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Most cited references29
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The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912
Hayagreeva Rao (1995)
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The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
Charles J. Fombrun, Naomi A. Gardberg, Joy Sever (2000)