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      Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets 

      Towards a Typology of Strategies for User Involvement

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      Springer Berlin Heidelberg

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          Diffusion in Organizations and Social Movements: From Hybrid Corn to Poison Pills

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            Gatekeeping Theory

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              Exploring Consumer Motivations for Creating User-Generated Content

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                Book Chapter
                2013
                December 29 2012
                : 657-670
                10.1007/978-3-642-28897-5_38
                413b4a08-d4e3-4378-8229-40c91544d500
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