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      Tribal Marketing, Tribal Branding 

      What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?

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      Palgrave Macmillan UK

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          2013
          : 14-27
          10.1057/9781137349101_2
          50136ff2-66f5-48b5-9f83-78ae7d7d7bca
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