There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and book information

Book

ISBN (Print): 978-3-663-00770-8

ISBN (Electronic): 978-3-663-02683-9

Publication date (Print): 1971

DOI: 10.1007/978-3-663-02683-9

SO-VID: 598fe45b-bf8b-4ac7-96f7-0ad234d769b3

History

Data availability:

Comments

Comment on this book

Book chapters

Cited by 1

Kontrolle und Anpassung der Marketingkonzeption
Authors: Edmund Heinen

See all cited by

Marketing und Unternehmensführung

Read this book at